Briefing
People don’t know what running shoe is right for them. this is an even bigger problem when it comes to shopping online and there is no specialist advice.
How can adidas stores and the adidas ecomm website create a better experience for their customers, and arm them with enough information to make the right decision?
Research
runners feel they don’t have in-depth knowledge of running. source: Tomtom
customers say buying decisions are influenced by online reviews.
source: Dimensional Research
consumers buy running shoes in-store
source: Hyper Island survey, 277 correspondents
In the park.
In the club.
At the marathon.
Boost OnTheGo is the guerilla boutique that brings the Adidas Boost straight to you, when you want it.
We added a “try on the go” button on the online shop. When you click on it, you are taken to a map where you can see where all the running shoe specialists are around you. You can go there and test run the shoes you want, get advices and get a promotion code to purchase them online.
